Email Marketing,Turn Subscribers Into Paying Customers

For every R1 you spend on email marketing, you get R42 back. That’s not a guess that’s the average return on investment.

Let’s be honest.

You’ve probably collected email addresses before. Maybe you have a list sitting somewhere. But when was the last time you actually sent them something valuable?

Most business owners don’t use email marketing because they think it’s too technical, too time-consuming or they just don’t know where to start.

Here’s what you’re missing.

Email is still king

While everyone chases likes and followers on social media, email quietly delivers the best results:

ChannelAverage ROI
Email marketingR42 for every R1 spent
Social mediaR0.28 for every R1 spent

That’s not a typo. Email outperforms social media by more than 100 times.

Why? Because your email list is something you own. Facebook can change its algorithm tomorrow and cut your reach to zero. Your email list? That’s yours. Forever.


How we do email marketing differently

We don’t just “send newsletters.” We build a system that turns strangers into subscribers and subscribers into paying customers.

Here’s what we handle for you:

Step 1: Choose Your Platform

We set you up on MailPoet or Mailchimp whichever suits your business best.

FactorMailPoetMailchimp
Where it livesInside your WordPress dashboardSeparate platform (external login)
Ease of useVery easy, all in one placeEasy, but requires separate login
Free plan500 subscribers, 5,000 emails/month500 contacts, limited features
Cost for 1,000 subscribers~R180/month~R460/month
Best forWordPress users who want simplicityGrowing businesses needing advanced features

My recommendation for most SMBs: Start with MailPoet. It’s cheaper, simpler and lives inside your WordPress dashboard with one login for everything .

When to choose Mailchimp: If you need advanced automation, detailed analytics or plan to grow beyond 10,000 subscribers quickly .


Step 2: Build Your List

We create signup forms that actually work popups, sidebar widgets, footer forms and embedded forms on your key pages.

You get: A growing list of people who want to hear from you.


Step 3: Create Content That Gets Opened

We write and design your emails. No boring templates. No spammy sales pitches. Just valuable content your subscribers actually want to read.

Types of emails we send:

  • Welcome sequences (new subscribers get a warm hello and an offer)
  • Monthly newsletters (updates, tips, and offers)
  • Abandoned cart reminders (for WooCommerce stores)
  • Post-purchase follow-ups (thank you emails that build loyalty)
  • Re-engagement campaigns (win back subscribers who’ve gone quiet)

Step 4: Track and Optimise

We monitor open rates, click-through rates and conversions. Then we tweak everything to get better results.

You get: A monthly report showing exactly what we sent, who opened it and how many leads or sales came from email.


Why email marketing costs money (and why it’s worth it)

Anyone can install a plugin and collect email addresses. But turning those addresses into customers? That’s a skill.

Here’s what we do that you won’t get from a “set it and forget it” approach:

What we doWhy it matters
Segment your audienceDifferent subscribers want different things. Sending the same email to everyone kills engagement.
Write subject lines that get openedThe best email in the world means nothing if no one clicks to read it.
Design for mobileOver 70% of South Africans read emails on their phones . If your email isn’t mobile-friendly, you lose them.
Manage deliverabilityGetting emails into the inbox (not spam) is a technical skill. We handle it.
Test and improveWe A/B test subject lines, send times, and content. Then we keep what works.

What happens if you don’t do email marketing

ProblemReal-world result
No email listEvery sale depends on social media or paid ads (expensive and unreliable)
Irregular sendingSubscribers forget who you are and mark your emails as spam
Generic contentPeople unsubscribe or ignore you
No segmentationYou annoy subscribers with irrelevant offers
Poor deliverabilityYour emails go to spam, you paid for nothing

What happens when we handle your email marketing

✅ You build an asset, you own your email list (not rented space on social media).

✅ Consistent, professional emails go out every month without you lifting a finger.

✅ Subscribers become customers because we send the right message to the right person at the right time.

✅ You get a simple monthly reports, no confusing dashboards, just results.

✅ You focus on running your business, we focus on growing your list and converting them.


Pricing (Simple & Transparent)

Email Marketing Setup (One-time)

From R1,500 – R2,500

  • Platform setup (MailPoet or Mailchimp)
  • Signup form design and placement
  • Welcome email automation setup
  • First newsletter template creation
  • Integration with your website

Email Marketing Management (Monthly)

From R1,000 – R2,500/month

  • 2–4 email campaigns per month
  • Professional copywriting and design
  • Subscriber list management and segmentation
  • Performance tracking and reporting
  • Month-to-month. Cancel anytime.

Plus your email platform cost (paid directly to MailPoet or Mailchimp)

SubscribersMailPoet (approx)Mailchimp (approx)
500FreeFree
1,000R180/monthR460/month
2,500R360/monthR800/month
5,000R540/monthR1,200/month

Prices approximate and subject to change. We’ll help you choose the most cost-effective option for your business.


Bundle and save (Recommended)

Complete Digital Marketing Package

From R2,500 setup + R4,500 – R8,000/month

  • Professional WordPress website
  • Full SEO package
  • Google Ads management
  • Social media management
  • Email marketing setup and management
  • One person to talk to. One bill. Everything in one place.

Stop leaving money on the table.

Your customers want to hear from you. They just need you to show up in their inbox consistently, professionally and with value.

Let us build and manage your email marketing. You’ll wonder why you didn’t start sooner.

Get a Free Email Marketing Consultation

WhatsApp us on 068 338 4332 for a quick chat about your business email marketing. Alternatively: